Are you making this classic sales mistake?

Who’s your favorite person? It’s you.

Who’s needs do you care about fulfilling? Your needs.

When you buy something, are you buying that product because you’re just so darn impressed by a certain company…

…or because their problem solves your problem?

The Problem

Every salesperson is guilty of talking too much about THEIR product and company when presenting or pitching a prospect.

We are all hardwired to care most about what WE have to say and what our needs are that we can forget what the prospect cares about…

I’ll give you a hint, it’s not you.

The prospect cares about what you can do for THEM, nothing else.

They are trying to solve a problem that your product may be able to accomplish….

…but it’s so easy to drive away a potential customer by talking too much about yourself.

The Solution

If you notice yourself starting a lot of sentences with “I” or “We” or “Our” (both in email and conversation), that’s a sign that you need to switch up how you’re presenting your product.

With that said, it’s okay to start sentences with “We” or “I” if you follow that up with a big claim as to how you help THE PROSPECT!

Bad Example: “We” are a sales training company that offers a strategic approach to enterprise sales teams so they can decrease sales cycles and provide more effective customer service.

Good Example: “We” help salespeople increase production by 30% in 90 days, and I think we can do the same for YOU!

Is this making sense?

The prospect needs to be able to relate the benefit that you provide to THEIR unique situation (that probably isn’t even very unique).

P.S. If you want to understand sales and negotiation from A to Z, go send me a request for info on my home page!

Cardone University will give you EXACTLY what you need to become a top producer!

And here’s something crazy, this information isn’t even close to the #1 way to increase your sales, but it’s a good start!

-The Legend