Can You REALLY Sell Anything to Anyone?

If you’ve ever searched for selling information on the internet, you already seen a title like this a few times.

Everyone likes to pitch us the idea that “if your selling skills are good enough, you can convince any random person to buy any product on the planet.”

But is this true?

Think About This…

Is there any reality where you could sell a treadmill to someone in a wheelchair?

Or could you sell an private jet to someone who’s unemployed?

The answer is No, right?

Selling isn’t about convincing someone to buy anything they don’t want, need or desire. It’s about solving a problem!

Pre-requisite for the Sale

In order to make a sale, the buyer has to first have some type of problem that can be solved with your product.

Without the problem, there is no need to exchange their money with you, because you have nothing they value more than their money.

The goal is to identify what they want and why they want it so you know how you can help them get that, and also how to pitch your product so it directly benefits the buyer!

Summary

So don’t be fooled and manipulated by these “sales gurus” that claim you can sell anything to anybody.

Not everybody is a buyer for your product (at least not the first time you talk to them), and the goal is to find out if they even have a problem you can solve!

Only THEN can you sell your products to anyone (that has a need)!

-Jake Martincic