If you’re like most people, you’re attracted to fancy skills like the ability to close deals that most others would just walk away from…
And that’s totally natural, because we all appreciate expert art forms that only well-trained icons can perform!
You just don’t want to obsess over skills like this, because – although extremely valuable – are not actually required for great success is sales.
Here’s what I mean…
Sales is STILL a Numbers Game
Would you disagree with me if I told you that the more people you talk to, the more deals you will close, and the more money you will make?
Probably not, right? I mean, it only makes sense.
This would hold true whether your closing percentage was 1% or 100%, right? Again, we’re probably on the same page.
Unfortunately I’ve seen a problem in different companies where salespeople (myself included) can get a little complacent and slow down on the activity because we start getting better at selling and closing…
And think that it’s now okay to cut down on the number of people we talk to because now we can close more of the prospects that we talk to.
WRONG!
Talk to More People…Period
It doesn’t matter whether you’re in inside sales, field sales, door-to-door sales, online sales…you can do yourself a HUGE favor by always remembering that sales is a numbers game!
The more people you talk to once, twice, three times, 10 times… The money you will make, and the more value you will provide!
Here’s a secret: Forget about the money.
If – instead of focusing on making the money – you focused on adding value to as many people as you can…
You’ll find that the money will come SO MUCH EASIER, and also faster! And hey, would you say No to that?
One More Thing…
You might be seeing how this age-old concept will help you, and it’s certainly nothing new by any stretch. But this concept will help you in one other way too…
Instead of feeling the pressure to close every single deal, and feeling the awful pain of rejection when someone says “No” or completely ghosts you after spending 2 months evaluating your product…
You virtually eliminate those bad feelings, and instead you just focus every interaction around finding the “ideal customer” for you because you have such a big pipeline that you don’t need to try and try to close deals that really don’t make sense anyway!
You won’t be wasting time on prospects that won’t really get a ton of value from working with you, and you can concentrate on the prospects that really do need your help.
Tell me that isn’t a win-win at it’s finest!
Sales is, and always will be, a numbers game. Increase your numbers, win the game. 🙂
-Jake Martincic
JakeMartincic.com 