Why you can’t sell anything without CONVICTION

On a scale of 1-10, how sold are you on your product/service being the absolute best solution a prospect could use for their business?

Now answer this (honestly)…how would you rate yourself as a salesperson compared to the salespeople at other competitors on a scale of 1-10?

These are critical questions that you need to be asking yourself, because if you aren’t at a rock solid 10 for both of these points, you are losing deals to other salespeople that are at a 10.

What I’m talking about is CONVICTION.

You convey whatever you perceive yourself, and selling is really just about transferring certainty from seller to buyer.

So what happens if the prospect doesn’t get the warm and fuzzy feeling of certainty from you?

You lose the deal to someone else because there is too much perceived risk in working with you.

So how can you create insane amounts of certainty, you might ask?

By increasing your level of conviction around how working with you and buying your product is the best decision the prospect could ever make.

If you feel like you aren’t at this level yet, you’ll want to go back and get re-sold on your product/service, and also on yourself.

This will test your level of conviction, because if you can’t sell yourself on your product/service, how could you ever sell someone else?

The bottom line is…conviction is the make or break point.

If you can inject a lethal dose of conviction into all of your communication with prospects, you’ll see your performance take off immediately!

-Jake Martincic