If you ever Googled “How to sell” or “How to close” or “How to handle objections” online, you’ve no doubt heard a bunch of contradictory information.
This might be the single biggest problem in the sales training industry.
Everyone has a different way of selling, and they all claim that their way is the single best way to sell, and the only way to get great results.
“But how can this be true, if they all claim to have success doing what the other trainers say is the wrong thing?” you might ask.
Here’s what I’ve figured out based on my decade+ of sales experience…
There is Only 1 Right Way to Sell
That’s right, despite what you just read, I’m going to tell you that there’s only 1 correct way to sell anything…
And that correct way is YOUR way.
“Huh, what does that mean, Jake?”
I’m glad you asked!
The reality is that ANYTHING can work for you if you use the selling technique authentically, and have the right intention.
That means that you can use emotional-based selling, logical-based selling, Gap selling, SPIN selling, NEPQ selling, relationship selling, reverse selling, and all the other kinds of selling you want and it will still work!
I feel like you may have been dying to hear someone say that, because I know I was pumped when I figured this out.
On the other hand, some of you might not believe me when I say that, and you will still go out and look for the next best thing (I know, because I still do that).
What Does a Successful Selling Method Include?
At the end of the day, every selling method accomplishes the exact same thing…
Find a problem, present a solution that solves the problem, and then help the buyer make sense of their decision (close the deal) to buy your solution so they can solve their problem.
If you really break down every selling system known to mankind, that’s all they are doing.
You just need to be authentic to your own personality, and operate with the intention to do the above three things (solve a problem).
All of these different sales methodologies just give you a useful structure to accomplish these objectives, so they are no doubt beneficial.
You just don’t need to believe when these gurus say that you won’t be successful unless you use THEIR “proven” system.
If nothing else, sales is about building trust and solving a problem.
You don’t need to be a hardcore closer or empathy extraordinaire to do either of those things.
Hope you got some value from this, and happy selling!
-Jake Martincic
JakeMartincic.com 