How to NEVER Compete on Price Again – Even When Selling a Commoditized Product/Service

How often do you hear prospects say things like “I can get a cheaper price from your competitor“… Or “So-and-So is offering a 50% discount. What can you do?“ It’s usually at that moment where – as a salesperson – your heart sinks, you get a lump in your throat, your chest tenses up and … Continue reading How to NEVER Compete on Price Again – Even When Selling a Commoditized Product/Service